UX/UI design for ‘Vegweg,’ an app that connects users with vegan practitioners in their local area. Designed for those starting, transitioning, or already living a vegan lifestyle. --- Final assignment for UX Design course.
RESEARCH & DESIGN STAGES
1. User Persona, Flow & Journey
Based on previous research through online surveys and one-on-one interviews, users are individuals aged 18 to 65 seeking personalized advice for starting, transitioning, or maintaining a vegan lifestyle.
More details on user personas and user journeys and flows.
Based on previous research through online surveys and one-on-one interviews, users are individuals aged 18 to 65 seeking personalized advice for starting, transitioning, or maintaining a vegan lifestyle.
More details on user personas and user journeys and flows.
2. Information Architecture
Validation of usability and categorization conducted through closed card sorting.
Validation of usability and categorization conducted through closed card sorting.
3. Prototyping
Development of some of the main features of the app, from sketches to high-fidelity prototypes.
Development of some of the main features of the app, from sketches to high-fidelity prototypes.
4. Usability Test
The first usability test was conducted using mid-fidelity prototypes. After testing, the results were organized into an affinity map and documented in a test report.
The first usability test was conducted using mid-fidelity prototypes. After testing, the results were organized into an affinity map and documented in a test report.
